Key Words are one or multiple word combinations that describe your web site, business or purpose.

• Carefully select your keywords. Concentrate on emphasizing 10 or 15 keywords or keyword combinations.
• Use keyword combinations. Most people submit 2 words when doing a search engine search.
• Use Key Word META tag in the Heading section of you HTML code.
  
  Example:
  
  < head>
  < meta NAME="KeyWords" CONTENT="Key1, Key2, Key3">
  < /head>
  
  
• Use key words in < title > of your Web page. (See META Tags discussion)
• Use your key words in paragraph headings. (See Heading Styles discussion)
• Don't attempt to artificially emphasize a keyword with continual repetition. Ex. KEYWORD KEYWORD KEYWORD KEYWORD. Most search engines have algorithms to exclude words repeated too frequently.
• Use key words in the "ALT" section of your image source tag. Since search engine spiders are analyzing your web site text, this is another opportunity to plug your key words.
  
  Example:
  
  < img src="logo.gif" alt="Measure Search Engine Penetration" border="0">
  
  
• Don't go out of your way targeting your own company name as a key word. This should be the easiest one to promote. Most people searching for a web site on a specific topic do not know your name anyway. An exception to this rule would apply if a competitor has done a better job promoting your name than you have.